WNBA Unveils New Finals Logo on Anniversary of League's First Championship Game
By Drafted Team
The WNBA celebrated the anniversary of its first-ever championship game with a significant reveal: a new WNBA Finals logo designed to serve as the enduring visual identity of the league's biggest stage.
August 30, 1997 — the date the WNBA played its very first championship game. Twenty-eight years later, the league chose that same date to look both backward and forward, honoring its origins while unveiling something built for the future.
The new WNBA Finals logo was introduced as a "timeless identity" meant to represent the league's championship stage for years to come. It's a deliberate nod to legacy — connecting the moment the WNBA began its championship history to wherever that history is headed next.
The timing of the reveal was no accident. By anchoring the announcement to the league's founding championship moment, the WNBA framed its new visual identity as something more than a rebrand — a statement about permanence and the weight of what it means to compete for a title in this league.
Source: WNBA
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