DRAFTED, the first Latina sports media company, and SPROCKET, a leading
consumer and fan insights company joined forces to conduct the first-ever
comprehensive survey of Latina sports fandom.
AVAILABLE NOW
What’s Inside:
First-of-its-kind, Latina Fandom Report dives deep into the Latina fandom scene, delivering an in-depth analysis that sheds light on the motivations, behaviors, and distinctive preferences of Latina sports fans. This groundbreaking report offers actionable insights for those looking to engage with this influential demographic, presenting a wealth of data and recommendations for enhancing organizational strategies. Discover what drives Latina sports fans, how they engage, and how to tap into their power. Discover what drives Latina sports fans, how they engage, and how to tap into their power.
AREAS OF RESEARCH
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Overview of fandom
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Game day Rituals
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Power of Influence
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Content preferences
