Nicolette Rojo:Helping Shape the Way a New Generation Experiences Sports

For Nicolette Rojo, sports have never been something to simply watch. Before she was producing content around some of the biggest conversations in sports, she was an athlete herself. A former Division III basketball player, Rojo learned the game from inside it, carrying the curiosity of a student-athlete into a career that would eventually stretch far beyond basketball.

Writing became one of her first ways in. She covered the NBA, WNBA, and college basketball before expanding into social media, video, audio, marketing, and production. Each new role gave her another way to understand how a sports story travels from the action itself to the fans experiencing it at home. That path eventually led to FOX Sports.

Today, Rojo works across digital content and production, with credits spanning The Herd with Colin Cowherd, Undisputed, FOX Soccer, and What's Wright? with Nick Wright. Her work lives in the fast-moving space where sports television meets digital culture, helping big moments find an audience far beyond the original broadcast.

And she's doing it while bringing her own perspective to an industry she once knew from the other side of the game.

Behind the Moment

During the 2023 FIFA Women's World Cup, Rojo was part of the FOX Sports Digital team powering the social integration behind its live coverage. Working across time zones and alongside teams on the ground in Australia, she helped connect what was happening on one of women's sports' biggest stages with the fans following along digitally.

The Work

Rojo knows how quickly sports move, and her work moves with them. Her background spans writing, producing, editing, social strategy, and digital storytelling across everything from the NFL and NBA to women's basketball, international soccer, and Formula 1.

That range has made versatility part of her creative language. She can understand the game, recognize the conversation around it, and help shape content that feels at home where today's fans are actually watching.

MAKER CARD

• Name: Nicolette Rojo
• Role: Digital Content Producer
• Organization: FOX Sports
• Based: Los Angeles, California
• Field: Sports Media + Digital Production
• Background: Former Division III Basketball Player
• Known For: Digital storytelling across major FOX Sports properties
• Current Chapter: Producing sports content at the intersection of broadcast, social, and culture

The Bigger Picture

There's something special about seeing a former athlete build a career shaping the stories around the games she loves. Rojo has gone from competing on the court to working behind some of sports media's biggest screens, bringing the same willingness to study, adapt, and keep pushing her game forward.

And as the way fans experience sports continues to change, producers like Rojo are becoming an increasingly important part of what makes a moment a moment. They understand that the story doesn't stop when the broadcast ends. It gets clipped, shared, debated, remixed, and carried into culture.

For a Latina who grew up loving sports, there's power in getting to be one of the people deciding how those stories travel.